Every week on Friday, I pick an email from my ever-flooding inbox to show how its design looks great.
The winner this week is AirBnb. They have launched a series of emails to announce the launch of a new Airbnb, with a focus on local travel experiences.
Here what they have done right.
1. A Stunning Banner
A series of beautiful posters is grouped together with great consideration for the transition of colors and types.
2. Brilliant Typography
We do not often find a man slicing salami this appealing
With the right lettering, everything is possible
Typography also helps uniting a heap of images you have just found from anywhere on the net.
In this case it is to make a poodle and vodka bottles look uniform.
3. A Balancing Act
To balance an email with lots of visual effects and high-impact photos, this humble call-to-action form is used.
Your customers would not die of eye fatigues. They might click on that humble CTAs and do what you want them to do.